球探网足球赛前分析

Fan Jian

Facebook statistics: DPP advertising spending tops political parties on island

来源:中国台湾网 10:00:00, December 05, 2019 Source: China Taiwan Net

Facebook. (Picture taken from Taiwan media)

China Taiwan Net December 5 According to Taiwan ’s “China Times” report, Facebook announced the first report of the Taiwan Advertising Archive on the 4th. According to data, only in November, the DPP fan page was launched for election The total amount of advertisements related to politics and politics is more than 260,000 yuan (NT $, the same below), ranking first in the amount of political advertisements, and the only political party among the top 20 political advertisers; the economic authority of Taiwan authorities had Twenty-one advertisements and a cost of 51,000 yuan are the department most willing to spend money on Facebook fan pages. Many fan page operators on the island said that 260,000 yuan a month is a very high budget in the industry.

However, the director who was responsible for advertising and operating the website on Facebook said that 260,000 is only the tip of the iceberg. The report published by Facebook is only a number on the table. The content with guns, knives and wind directions is "lethal". However, Facebook cannot perform text analysis, and these advertisements cannot be purchased in the name of a political party. Usually, they are delivered personally. The numbers under the table are unavailable, but Taiwan's advertising archives cannot detect the results.

You Zixiang, deputy principal of Taiwan Shih Hsin University, said that the elections in Taiwan were full of misinformation, similar to the case of Yang Yunru's dark web army, and Facebook's announcement of the Taiwan advertising archives report is still not enough to curb false accounts and untrue statements in the wind , Can not stop the "organization" of the black hands, social media platforms need to be more powerful to manage and self-clear. (China Taiwan Net Jia Ruolan)

[Responsible editor: Jia Ruolan]

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